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A teenage Minecraft YouTuber raised $1,234,567 for a meme prediction market called Giggles. It broke me.
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The Impact of AI on Global Business Services: Lessons from my personal 3-decade long Shared Services Journey

René Dortmundt
Director – Global Shared Services at Brightstar
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Artificial Intelligence is often discussed in broad, abstract terms. In Global Business Services (GBS) and Shared Services Center (SSC) environments, however, AI’s impact is far more concrete. It shows up in invoice queues, reconciliation backlogs, audit requests, and the daily friction between volume, control, and cost.

Over the past years, I have seen AI evolve from a conceptual innovation topic into a practical operating lever for Shared Services. Not as a replacement for finance ownership or judgment, but as a way to fundamentally rethink how  work gets done, where controls sit, and how scalable our SSC model can be.

This article reflects that experience—what has worked, what we deliberately avoided, and how AI is reshaping the future of GBS operations in a disciplined, finance-led way.

From Labor Arbitrage to Intelligent Operations

Traditional SSC models were built on scale and standardization, often delivered through BPO partners. At many global organizations, this model served us well—but it also exposed structural limitations:

  • High volumes of rules-based, repetitive processing
  • Heavy dependence on manual validation and follow-ups
  • Repeated audit effort across regions for similar controls
  • Productivity improvements tied mainly to headcount leverage, not process redesign

AI introduced a different question:

What if productivity, quality, and control could improve simultaneously—without adding complexity or destabilizing core finance processes?

That question became the foundation of a strong SSC AI strategy.

A Finance-Owned, Agent-Based AI Model

One of the most important decisions we have to make is what AI is not.

We deliberately should not pursue:

  • A single “big bang” AI platform
  • Black-box automation outside ERP controls
  • IT-owned bots disconnected from finance accountability

Instead, design a layered AI agent model, explicitly aligned to finance ownership and existing systems. 

In simple terms:

  • AI tools can act as the orchestrator—routing tasks, handling user interaction, and enforcing governance.
  • ERP-native agents execute finance logic inside your ERP, respecting existing controls.
  • Document and transaction agents handle high-volume extraction, matching, and posting work.
  • Service agents manage AP/AR queries as auditable cases, reducing e-mail-driven noise.

The principle is clear:
AI must strengthen finance control—not bypass it.

Where AI Delivers Real Value in SSC Operations

My experience shows that AI delivers the strongest and fastest value in high-volume, rules-based SSC processes, particularly where manual effort does not add judgment.

Priority areas included:

  • Order-to-Cash cash application, which I found in many cases still to be largely manual and highly repetitive 
  • Supplier and customer query handling, where AI can triage, respond, and route cases instantly
  • General Ledger reconciliations, supporting Account Reconciliation tools with agentic logic rather than parallel spreadsheets
  • Manual journal entries and close activities, accelerating cycle times while improving auditability
  • Audit support and SOX testing, where standardized evidence collection can be centralized within the SSC

Across these areas, AI does not “replace” accountants. It removes friction—freeing experienced teams to focus on exceptions, analysis, and governance.

AI as a Control and Audit Enabler—not a Risk

A common misconception is that AI increases control risk. In practice, I have observed the opposite.

In SSC environments, many controls already rely on manual checks, screenshots, and e-mail trails. AI agents—when properly governed—can:

  • Execute controls consistently, every time
  • Produce structured, time-stamped audit evidence
  • Reduce variation across regions and entities
  • Support the centralization of audit activities within the SSC

This aligns closely with broader objectives of reducing repeated audit effort and standardizing controls globally in a GBS, rather than re-explaining the same processes country by country.

Change Management Matters More Than Technology

One of the most underestimated aspects of AI adoption in GBS is organizational readiness.

At a GBS, AI adoption works because it:

  • Positions as working smarter, not cutting jobs 
  • Embedded alongside other major transformations like ERP or process tool implementations, not competing with them 

When teams understand that AI removes low-value work—and that finance remains accountable—resistance drops quickly.

What This Means for the Future of GBS

From my perspective, AI marks a structural shift in how Shared Services should be designed:

  • FTE-based productivity metrics will give way to capacity-based models
  • SSCs will evolve from transaction factories into control and insight hubs
  • BPO dependency will reduce—not abruptly, but structurally
  • Finance leaders will spend less time defending controls and more time improving them

Most importantly, AI allows GBS leaders to finally break the false trade-off between cost, quality, and control.

Closing Thought

AI is not the future of Shared Services—it is already reshaping it. But success depends on how it is applied.

In my experience working with Shared Services, AI works best when it is:

  • Finance-led
  • Process-anchored
  • Control-aware
  • Pragmatic, not experimental

Used this way, AI does not just automate work—it redefines the operating model of Global Business Services.